ZeraPhoto
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Welcome to the zeraphoto blog

Want to talk shop, learn about making the most of working with a professional photographer, explore the particulars of a challenging project, or learn how to get the most out of your images or videos? You've come to the right place.

An AI-generated image of a chalkboard with mathematical proofs and grammar rules

The rise of AI and its consequences, as seen from an instructional perspective

September 5, 2025
in
Marketing
A construction worker peers over the edge of an under-construction skyscraper floor high above Seattle

Inspiration Information: How to deal with creative blocks

May 24, 2025
in
Photography
Screenshots of the Sunlitt iOS app

Tools of the trade: Sunlitt sun-tracking software

May 24, 2025
in
Photography
A screenshot of my current website homepage

Celebrating 25 years in business!

March 31, 2025
in
Photography
A DJI drone in flight

DJI has removed geofencing from its drones; what this means for pilots and for the people who hire them

March 31, 2025
in
Photography
Another roadside attraction: The Little A'Le'Inn in Rachael, Nevada

Welcome to 2025!

February 24, 2025
in
Photography
An exterior of a contemporary college building at twilight on a cloudy day

How to Create an Effective Architectural Shot List Without Having Visited the Building

November 4, 2024
in
Marketing
A diptych of a man sleeping on a ferry and a mushroom

How Exploring Other Photography Genres Elevates Your Brand’s Visual Storytelling

October 29, 2024
in
Marketing
A scouting image and a finished architectural image of the same building

Why Waiting for Good Weather is Essential for Architectural Photography

October 8, 2024
in
Architecture
A team of a photographer and several assistants on a location photo shoot

The benefits of budgeting for a photo assistant for your photographer

October 21, 2024
in
Photography
A digital video camera on a video set

How to Get Stunning Still Photos and Videos in The Same Day

October 14, 2024
in
Marketing
A library of strong visuals help build your connections with your clients

Unlocking the Power of Visual Storytelling: How My Marketing Experience Enhances Your Photography

October 7, 2024
in
Marketing
Having a library of fresh images of your projects can really light up your marketing and SEO

Why a Fresh Library of Architectural and Construction Photos Can Boost Your Web Presence and SEO

September 29, 2024
in
Marketing
Construction workers setting up traffic barracades on a freeway

Why Off-Hours and Nighttime Photography Might Be the Perfect Choice for Your Project

September 29, 2024
in
Construction
A photographer's luggage in a hotel room

Travel tips from a traveling photographer

August 23, 2024
in
Photography
An 8k digital video camera on a film set

Exploring the Resolution Frontier: 4K vs 8K Video Capture and Playback

August 12, 2024
in
Marketing
A photo of a government office that was updated to a contemporary architectural style

The Value of Consistency in Architectural and Construction Photography

August 5, 2024
in
Marketing
An aerial photo of a complex bridge-construction project

Transforming Complex Construction Processes into Compelling Visual Stories

July 31, 2024
in
Construction
A construction worker working on a high-rise building project

The Power of Construction Site Photography: Beyond the Basics

July 16, 2024
in
Marketing
An architectural photograph of an interior office space

A Guide to Preparing for Your Architectural Photo Shoot

July 8, 2024
in
Architecture
A twilight architectural photo of business jet in front of a new aircraft hangar

Embracing Extra Daylight: Maximizing Architectural Photography Around the Summer Solstice

June 17, 2024
in
Photography
A restaurant inside Houston Hobby Airport

Navigating Security: How Expertise in Airport Photography Elevates Your Projects

June 17, 2024
in
Architecture
A train passes beneath a bridge under construction on Interstate 5 in Woodland, Washington

Woodland, Washington to Houston, Texas - a week's worth of photos

May 27, 2024
in
Photography
A commercial drone pilot flies a drone to inspect power pylons near a lake

Navigating Seattle's Complex Airspace: A Guide for Drone Photography

May 26, 2024
in
Photography
An aviation chart and navigation paperwork

Title: From Pilot to Photographer: The Art of Careful Preparation

September 5, 2025
in
A sample architectural floor plan, marked up for photography planning purposes

Crafting the shot list, aka making the most of an architectural photo shoot

April 21, 2024
in
Architecture
A professional photography drone in flight

Aerial Photography Showdown: Drones vs. Helicopters, part one

February 24, 2025
in
Photography
A professional drone photographer dressed in construction safety gear holding flight controls

Drone photography is about putting safety first

April 4, 2024
in
Photography
A closeup photo of the back of a camera on an architectural photo shoot

Why Proper Planning is Key to a Successful Photoshoot

March 4, 2024
in
Marketing
Higher education workspace photography

The Power of Client Collaboration in Professional Photography

March 11, 2024
in
Photography
Bridge construction photography

Professional Construction Photography vs. Employee Cell Phone Snaps

February 26, 2024
in
Construction
Construction photo, view from above

Fresh year, fresh gear, fresh techniques

February 26, 2024
in
Photography

Francis Zera is an award-winning architectural and commercial/industrial photographer based in Seattle, USA.

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