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A nighttime aerial photo of a well-lit city street and skyscraper

Marketing

Here you'll find posts about how best to use photos and videos for marketing purposes.

An AI-generated image of a chalkboard with mathematical proofs and grammar rules

The rise of AI and its consequences, as seen from an instructional perspective

August 6, 2025
An exterior of a contemporary college building at twilight on a cloudy day

How to Create an Effective Architectural Shot List Without Having Visited the Building

October 8, 2024
A diptych of a man sleeping on a ferry and a mushroom

How Exploring Other Photography Genres Elevates Your Brand’s Visual Storytelling

October 6, 2024
A digital video camera on a video set

How to Get Stunning Still Photos and Videos in The Same Day

September 11, 2024
A library of strong visuals help build your connections with your clients

Unlocking the Power of Visual Storytelling: How My Marketing Experience Enhances Your Photography

September 10, 2024
Having a library of fresh images of your projects can really light up your marketing and SEO

Why a Fresh Library of Architectural and Construction Photos Can Boost Your Web Presence and SEO

September 10, 2024
An 8k digital video camera on a film set

Exploring the Resolution Frontier: 4K vs 8K Video Capture and Playback

July 31, 2024
A photo of a government office that was updated to a contemporary architectural style

The Value of Consistency in Architectural and Construction Photography

July 31, 2024
A construction worker working on a high-rise building project

The Power of Construction Site Photography: Beyond the Basics

July 16, 2024
A closeup photo of the back of a camera on an architectural photo shoot

Why Proper Planning is Key to a Successful Photoshoot

February 25, 2024

Francis Zera is an award-winning architectural and commercial/industrial photographer based in Seattle, USA.

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