How to Create an Effective Architectural Shot List Without Having Visited the Building

As a marketing manager, it can be challenging to create a detailed shot list for a photoshoot when you haven’t visited the building or site in question. Yet, having a well-thought-out plan is critical to getting the best results. Here are a few strategies that can help you ensure nothing is missed, even if you haven’t stepped foot inside the space.

Look for Gaps in Your Marketing Library

Start by analyzing your existing library of images. What’s missing? Maybe you have plenty of wide-angle shots of exteriors but lack close-up details of architectural features. Or perhaps the current photos don’t reflect recent updates or renovations. Take note of the areas where visuals are lacking—this will give you an initial sense of what to prioritize in your shot list.

Consult the Building Plans

If you haven’t seen the building in person, building plans are your next best resource. They provide a blueprint of the layout, giving you a good idea of key spaces such as entrance lobbies, main corridors, conference rooms, or key architectural features. Understanding the flow of the space and identifying its unique elements will help you decide which angles and rooms need to be captured.

Talk to the Project Managers

The project manager or those who have spent considerable time on-site can be your eyes and ears. They know the most important aspects of the building—what’s new, what’s different, and what parts of the building tell the story you’re aiming to convey. Ask them for insight on what spaces make the strongest impact and get specific recommendations on features to highlight.

Request Progress Photos or Virtual Tours

If site visits aren’t possible, ask for any available progress photos, videos, or virtual tours. These resources can help you visualize the space, its lighting conditions, and its standout features. You can use this material to develop a shot list that anticipates the feel of the space while guiding your photographer toward the most visually impactful areas.

Focus on Marketing Goals

Your shot list should align with the goals of your marketing campaign. Is the focus on selling luxury, modernity, or sustainability? This will influence the types of images you prioritize. For example, if you’re highlighting sustainability, you’ll want shots of energy-efficient features or eco-friendly design elements.

Prepare for Seasonal or Time-Specific Opportunities

If there are time-sensitive factors that could affect the photoshoot, such as natural light conditions or weather patterns, consider that in your shot list. For instance, the building’s exterior might look best at sunset, or its windows may create dramatic lighting effects at a specific time of day. Discuss these considerations with your photographer to capture the building at its best.

Review Competitor and Industry Examples

Sometimes, looking at similar projects in your industry can inspire your shot list. Browse through competitor images or case studies of buildings with a similar design. While you don’t want to replicate their style, this can give you ideas for the types of shots or perspectives that resonate well with your target audience.

Be Open to Photographic Input

Finally, trust your photographer’s expertise. After you’ve compiled a shot list, share it with them and invite their feedback. Ask if they can schedule some time to do a walk-through of the site on your behalf, and share scouting photos. They’ll have a strong understanding of how to bring your vision to life and may suggest additional angles or features you wouldn’t have considered.

By following these steps, you’ll be able to create a comprehensive and strategic shot list, even without visiting the site. With a little planning, your photography session will deliver the images your marketing efforts need.

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