Francis Zera is a Seattle-based commercial and architectural photographer. He’s been through business school, journalism school, art school, and even a firefighting academy. He travels light, loves flying in small planes and helicopters, has a valid passport, doesn’t mind airport food, and plays well with art directors and producers. He also teaches part-time at the Art Institute of Seattle, currently focusing on the business of photography. He is married to author Laura Zera.
Equipment and tools of the trade:
For stills, we use Canon DSLRs and lenses, Alpa technical cameras and Phase One medium-format digital backs with Schneider lenses. For video, we use a Canon XF300 broadcast-quality digital camera and a pair of Canon 5D Mark IIs, along with plenty of grip equipment (including a motorized slider) and auxiliary audio recorders. Profoto lighting and Apple computers and monitors rounds it all out. Then there's the collection of vintage film cameras. It’s not so much the tools as how you use them, but if you want to talk gear, give me a call.
Stock agency representation: